1. Introduction to noonmar
noonmar is a global e-commerce platform specializing in authentic Turkish products. The platform started with sweets and quickly expanded to include health and beauty products, jewelry and accessories, and home décor. Thanks to the authentic quality of its products and easy accessibility, noonmar has successfully attracted a broad international customer base.
With rapid growth, fast and efficient communication with customers across multiple channels became essential to ensure a seamless shopping experience and customer satisfaction.
2. Challenges Before Using respond.io
Before implementing respond.io, noonmar faced several challenges:
- Difficulty tracking ad performance: The platform was unable to accurately measure the effectiveness of advertising campaigns or determine return on investment (ROI).
- Slow customer communication: Managing communication across multiple channels such as WhatsApp, Facebook, Instagram, and TikTok was time-consuming and resource-intensive.
- Limited understanding of the customer journey: It was challenging to know where customers were in the buying journey and convert messages into actual sales efficiently.
3. About respond.io
respond.io is a global conversation management platform founded in 2017 in Hong Kong, with its headquarters in Kuala Lumpur, Malaysia. The platform is used by over 10,000 global brands and provides a unified interface for sales, support, and marketing teams, allowing them to manage conversations efficiently and enhance the overall customer experience.
4. Services and Solutions Offered by respond.io
- Multi-channel conversation management: Integrates WhatsApp, Messenger, Instagram, TikTok, email, voice calls, and more into a single inbox.
- Artificial intelligence: Customer classification, automated responses, and lead qualification.
- App integrations: Supports Zapier, HubSpot, Salesforce, Shopify, Google Sheets, and more.
- Messaging and conversational marketing: Sending bulk campaigns, performance analytics, and customer retargeting.
- Lifecycle tracking: Monitors each customer’s stage in the buying journey and guides sales agents accordingly.
- Smart analytics and segmentation: Identifies high-potential customers and re-engages previous clients.
- Mobile apps: Manage conversations on the go to accelerate response times and improve efficiency.
5. Why noonmar Chose respond.io
noonmar selected respond.io because the platform provides:
- Unified management of all communication channels in a single interface.
- Faster response times and improved efficiency for sales and support agents.
- Clear visibility into campaign performance and ROI.
- Tools to analyze the customer journey and optimize conversions from messages to sales.
6. Solutions Provided to noonmar
Improving Ad Performance with CAPI and TikTok Lower Funnel Events:
- Integrated Meta’s Conversion API with respond.io to send conversion events (e.g., add-to-cart or completed purchase) to Meta and TikTok.
- Enhanced ad targeting and attracted higher-quality leads.
Streamlining the Customer Journey with Lifecycle Tracking:
- Tracked each customer’s stage in the buying journey to guide sales agents for optimal actions (new lead, returning customer, or in-between).
- Enabled personalized responses and quick actions to increase the likelihood of completing sales.
Smart Analytics and Customer Re-engagement:
- Used respond.io analytics to identify previous customers and re-engage them with personalized offers.
- Boosted repeat sales and maximized advertising campaigns’ effectiveness.
7. Results Achieved
By implementing respond.io solutions, noonmar achieved:
- 20% increase in conversion rates thanks to Lifecycle Tracking.
- 40% growth in new customers due to improved ad targeting via CAPI.
- 10% increase in leads through better understanding of which ads drive conversations.
- Enhanced sales team efficiency and reduced the sales cycle.
- Clear ROI visibility and improved marketing decision-making.
8. Quote from noonmar Leadership
“Before respond.io, we struggled to understand the real impact of our ads. Implementing Meta’s Conversion API and Lifecycle Tracking gave us clear insights into campaign performance and the customer journey, helping us optimize marketing spend and increase conversions by 20%. respond.io has now become a vital part of our growth strategy.”
– Lulia Alsayyed, Marketing Manager at noonmar
9. Conclusion
- Consolidating all messaging channels in one place improves team efficiency and reduces response times.
- Smart analytics and Lifecycle Tracking enhance customer experience and enable informed marketing decisions.
- The collaboration with respond.io has enabled noonmar to increase new customers and improve lead quality without additional ad spend, highlighting the platform’s value as a core part of noonmar’s growth strategy.
At noonmar, we are extremely pleased with our partnership with respond.io, which has provided us with innovative and effective tools to enhance our customer experience, speed up communication, and optimize marketing campaign performance. This fruitful collaboration has made respond.io an integral part of our growth strategy, and we are confident that this partnership will continue to support our success and achieve our future goals.
